Thank you to Devon Gholam, Ph.D. and SupplySide Supplement Journal for covering the Ashwagandha Standards Alliance.
One line in the article captures the problem well:
“The market and wide variety of available ingredients have led to consumer confusion around ashwagandha.”
That’s the primary issue.
Ashwagandha is no longer a small niche botanical. So when any ingredient gets as big as ashwagandha is now, we might expect the growing pains that we’re seeing now
Different extracts, plant parts, standardizations, safety narratives and regulatory responses.
Some of that complexity is real.
But the answer shouldn’t be panic or marketing spin.
The Alliance is focused on six priorities:
Education.
Safety.
Quality.
Analytical harmonization.
Transparency.
Public trust.
As the article states, ASA was formed after stakeholders came together to try to clarify the confusion and address some of the challenges and issues around communication of the science.
Let’s avoid the fear and the slogans, and focus on better standards, better methods, and better context.
Read the article here:
https://www.supplysidesj.com/business-resources/new-alliance-sets-sights-on-ashwagandha-standards
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