Dear Ashwagandha Stakeholder,

Ashwagandha has become one of the most widely used botanical ingredients in global health and wellness.

But its growth has also exposed a serious problem.

The global conversation around ashwagandha has led us to a perilous place. Entire continents are threatening a ban of the entire plant. 

Safety and regulatory interpretation is inconsistent and driven by hidden forces. Labels are not always truthful, specifications are not always reliable, and analytical methods are not always replicable. Regulatory dialogue is often reactive while media coverage can be incomplete. 

Meanwhile, consumers are frequently left with simplified narratives that do not reflect the full body of scientific, clinical, traditional, and quality evidence. And the farmers who cultivate the crop have the most to lose. 

That’s why we are opening membership to the Ashwagandha Standards Alliance for the broader global community of responsible ashwagandha stakeholders.

Our Invitation

Our invitation is open to suppliers, brands, manufacturers, testing laboratories, researchers, clinicians, trade organizations, media professionals, educators, consumers and consumer-facing stakeholders who share a common interest in responsible botanical science, quality, transparency, and public trust.

The Ashwagandha Standards Alliance is being formed as a collaborative, science-anchored initiative dedicated to advancing the global integrity of ashwagandha through evidence-based safety review, analytical harmonization, transparent quality practices, and clear public communication.

We are not a marketing coalition or a trade group built to defend one commercial position.

We are intended to be a globally credible, scientifically grounded, structurally independent alliance built around a simple principle: Ashwagandha deserves standards equal to its global use.

Our goal is to create a unified voice in the marketplace for scientific standards, and to build a shared, credible, science-based platform to create a bright future for ashwagandha.

Member Benefits

Founding Member benefits include:

1. Early access to Alliance communications, technical updates, draft publications, and stakeholder briefings;
2. Invitations to member meetings, technical roundtables, webinars, and strategy discussions;
3. Recognition as a Member in Alliance communications, website listings, publications, public statements, LinkedIn posts, educational campaigns, and other outreach materials, as appropriate by membership category; 
   

Executive Founding Members also receive:

10. A seat on the Executive Board to form and guide Alliance policy and activities;
11. Priority participation in shaping voluntary standards for ashwagandha quality, identity, analytical testing, transparency, safety interpretation, and responsible communication; 
12. Participation in member working groups related to safety, analytical methods, quality standards, labeling, regulatory affairs, media response, education, and consumer communication; 
13. Input on foundational technical reviews, educational resources, and public-facing communications, such as the following:
    
    
    –> ASA Infographic: Ashwagandha Facts, Not Fear
    
    –> ASA Technical Paper:“Ashwagandha (Withania somnifera (L.) Dunal) Root and Leaf Extracts: Safety, Withanolides, and Analytical Standards — A Technical Review”
    
    –> ASA Resources
    
    –> ASA FAQ
    
    –> ASA Blog
    

Membership Categories and Dues

Founding Executive Member — $4,000 annually

Executive Membership is intended for established ashwagandha suppliers, manufacturers, brands, and other leading organizations with a demonstrated record of responsible ashwagandha production, quality control, and market stewardship.

Executive Members must provide documentation showing proof of meeting all applicable GMP requirements, including appropriate manufacturing, quality, documentation, testing, and traceability practices. 

Executive Members must also demonstrate a history of responsible ashwagandha production, which include accurately labeled products, responsible sourcing, quality documentation and safety and regulatory awareness.

Executive Members receive the highest level of visibility and participation within the Alliance, including the ability to guide Alliance policy, priority participation in technical working groups and standards discussions, member strategy sessions, public education planning, regulatory and media response efforts, and recognition in Alliance communications and public-facing materials, as appropriate.

Executive Membership is not intended to serve as a blanket endorsement of any company, product, or commercial claim. Rather, it reflects a member’s documented commitment to GMP compliance, responsible production, transparency, and collaborative spirit in the evidence-based stewardship of ashwagandha.

Founding Professional Member — $1,000 annually

Professional Membership is intended for companies, organizations, institutions, and professional stakeholders with a direct role in the ashwagandha supply chain, marketplace, scientific community, regulatory environment, or public education ecosystem.

This may include ingredient suppliers, finished product brands, manufacturers, laboratories, research groups, consultants, clinicians, trade organizations, media organizations, educators, and other professional stakeholders.

Professional Members may participate in Alliance communications, working groups, technical review opportunities, member meetings, public education efforts, and stakeholder initiatives.

Founding Associate Member — $500 annually

Associate Membership is intended for individuals, smaller organizations, independent professionals, educators, students, consumer advocates, clinicians, journalists, and other stakeholders who support the mission of the Alliance but may not require full professional participation.

Associate Members may receive Alliance updates, educational materials, invitations to selected meetings or webinars, and opportunities to contribute perspective to public education and stakeholder dialogue.

Alliance Principles

The Ashwagandha Standards Alliance will be guided by the following principles:

Independent Governance
The Alliance will operate under principles of scientific independence, transparency, collaboration, methodological openness, and continuous evidence review.

Scientific Integrity
The Alliance is committed to rigorous evaluation, transparent interpretation, independent review, and evidence-anchored communication. Our conclusions will be defensible, reproducible and grounded in the full body of available evidence.

Trustworthy Education for Industry and Consumers
The Alliance will collaborate with responsible media and industry members to translate complex science into clear, responsible guidance for regulators, clinicians, media, industry, and the public.

Regulatory Collaboration
The Alliance seeks constructive dialogue with global regulatory authorities, industry trade associations, pharmacopeial bodies, scientific organizations, medical professionals, and consumer-facing groups.

Responsible Communication
The Alliance will work to contextualize traditional use, safety and efficacy evidence based on the broad scientific record, support precautionary labeling where appropriate, and discourage unsupported, selective, or exaggerated claims.

Quality, Identity, and Transparency
We stand for authentic products, traceable sourcing, GMP-aligned manufacturing, lack of adulteration, accurate labeling, appropriate documentation, and non-misleading communications regarding marketing claims, safety, efficacy, composition, potency, and intended use.

Analytical Harmonization
The Alliance will promote the adoption of truthful, fit-for-purpose specifications and validated analytical methods required to meet Good Manufacturing Practices for strength, purity, potency, identity, and composition for all ashwagandha products. 

Join a Strong Foundation

Join us today, as we continue on the path to strengthen the future of ashwagandha. 

Co-Founding Executive Members:
Sabinsa Inc.
Cepham Inc.
Arjuna Natural USA
Botanical Liaisons, LLC
NaturPro Scientific, LLC