The truth sits at the foundation of the pyramid.
There may be no more appropriate place in Las Vegas for the next Ashwagandha Standards Alliance gathering.
When the Egyptian pyramids were built, they werent made lasting by gilding the top.
The same is true of science—and of the standards we adopt–ultimately for the health of the consumer.
Before the golden claims, the headlines, the bureaucratic regulatory decisions (and the marketing messages that come with it) come the fundamentals.
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In late October, we’re bringing a select group of scientists, quality and regulatory experts together to tell all about the truth of ashwagandha.
Its a Truth & Greet.
We’ll share the latest developments, the latest science, and our developing standards on ashwagandha, for open discussion and input.
The most important part of this event? Ask Us Anything.
Challenge us with your burning ashwagandha question. Because we’re ready.
Immediate agreement isnt the objective.
But a conversation, and a stronger foundation is.
Because the future of ashwagandha — and of many other botanicals we develop for consumer health — will not be determined by who has the most money, or the simplest narrative.
The future will be determined by the truth.
If you think you should belong at the foundation of this movement, contact us for an invitation.
The pyramid in Vegas will be the setting for this critical discussion on ashwagandha.


