Blog
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ASA Member Explains Testing Methods, Quality and the Problem With “Total Withanolides”
August 29, 2026: on Logan Talks Health, Blake Ebersole, co-founding member of the Ashwagandha Standards Alliance, discusses ashwagandha quality, plant-part controversies, testing methods, analytical transparency…
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ASA Expands Global Membership Initiative as Kerry Group Joins Coalition
Growing global coalition brings together leading companies and experts working to advance science-based standards, transparency and public trust in ashwagandha Boulder, Colorado — August 18,…
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ASA Supports Safeguard Ashwagandha at EU Parliament Meeting
July 16, 2026 The Ashwagandha Standards Alliance thanks Safeguard Ashwagandha and Kerry Group for their presentation of science on Ashwagandha directly to policymakers at the European Parliament in…
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Ashwagandha Standards Alliance Responds to India’s Ministry of AYUSH, Launches With Global Membership Initiative
A broad coalition of responsible stakeholders invites global participation as regulatory debate over ashwagandha leaf underscores need for clarity and evidence-based review. FOR IMMEDIATE RELEASE…
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Join the Alliance Now
Ashwagandha has become one of the most widely used botanical ingredients in global health and wellness. But growth has exposed some problems, and the public…
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Supplyside Supplement Journal: ASA sets sights on ashwagandha standards and education
Thank you to Devon Gholam, Ph.D. and SupplySide Supplement Journal for covering the Ashwagandha Standards Alliance. One line in the article captures the problem well:…
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New Infographic: Ashwagandha Facts, Not Fear
A Science-Based Guide to Safety, Quality and Labeling for Industry The Ashwagandha Standards Alliance has released a new educational infographic, Ashwagandha Facts, Not Fear, to help…
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ASA Member Commentary on May 18 Article in Nutraceuticals World
I appreciate Monday’s ashwagandha article in Nutraceuticals World for the wide range of opinions expressed. This article correctly identifies one central scientific issue: that root,…
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High Court stays FSSAI advisory banning ashwagandha leaves in supplements
The Karnataka High Court issued an interim stay on enforcement of FSSAI advisory seeking to ban the sale of ashwagandha leaf in India.
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Technical Review Paper Drafted on Ashwagandha Safety, Withanolides and Analytical Standards
The Ashwagandha Standards Alliance has drafted a technical review in internal peer review prior to submission for publication. Ashwagandha (Withania somnifera (L.) Dunal) is among the…