About the Alliance
Advancing trust in ashwagandha ingredients
The Ashwagandha Standards Alliance is a coalition of responsible stakeholders working to advance science-based standards, transparent disclosure, and accurate public communication for ashwagandha ingredients and finished products globally.
Our Story and Focus
The Alliance was formed to strengthen industry and public understanding and support a more consistent, evidence-based approach to ashwagandha products. Our work centers on practical education, shared scientific dialogue, and clear requirements for ashwagandha quality, safety and labeling.
Mission
Science-led Standards and Education for All
We help industry, regulators and consumers navigate the facts behind ashwagandha with a focus on clarity, responsible communication and informed decision-making.
Approach
Harmonizing across commercial and consumer bridges
We bridge across suppliers, brands and consumers to offer consistent, thoughtful discussion around quality, safety and labeling expectations — so ashwagandha can keep the trust it’s earned.
Impact
Preserving public trust, strengthening the value chain
By supporting safety, transparency, and credible information, the Alliance aims to strengthen confidence in this traditional health-sustaining plant among suppliers, brands, retailers, regulators and consumers.
Why We’re Here
A Foundation of Credibility
Ashwagandha is consumed for human health around the world, making clear standards and responsible education increasingly important.
The Ashwagandha Standards Alliance exists to help foster a stronger foundation for understanding the quality, safety, and science behind this useful plant.
Rather than promoting hype, we emphasize disciplined expert review, analytical rigor, and transparent discussion.
We are creating a more trustworthy environment for organizations developing products, professionals evaluating evidence, and audiences seeking reliable information.
Science-based standards help create a stronger path toward quality, transparency, and public confidence.
Ashwagandha Standards Alliance
Our goal is to support foundational work that encourages consistency and accountability, while keeping the conversation grounded in evidence and public interest.
Our core Founding Members include Sabinsa, Cepham and Arjuna Natural, responsible ashwagandha suppliers with more than 100 years of wisdom in ashwagandha production.
★★★★★
“The Alliance’s purpose is to encourage a more informed and transparent conversation around ashwagandha ingredients, grounded in science and focused on public trust.”
Membership Application
Preserve Ashwagandha
Contact Ashwagandha Standards Alliance to learn more about our mission, foundational work, and communications.
Support the Alliance
Help advance science-based education, analytical clarity, and responsible standards for ashwagandha.